Innovative, Narrative, Bold : art!equin

A cutting-edge agency, born in the 21st century with a touch of AI!

Vision: Why choose us? Beyond mixing creativity and storytelling. What sets us apart is you!

And our expertise in creative AI, which earned us a place in the top 100 of the world's best artistic directors (LinkedIn, 2022). AI is an integral part of our work in order to offer an extension of our creative know-how. We have mastered this tool and are an international trainer and speaker on the subject.

Mission :
our mission, to be :

1. Innovative : Image-generating AI is on everyone's lips, but agencies are not spending a lot of time learning how to talk to it. Many use it as a band-aid, but few have adopted it as a real production ally. We have developed a unique AI process, mastered over three years ago, which recreates our creative sensibility and proposes solutions as a human being, not as a machine. With over 11,000 images produced, we are unique in Quebec and experts in our field,
2. Narrative : We believe it's essential to raise the public's intelligence through complex stories, presented in installations with multiple reading levels. While technology helps create beauty, we're convinced that it's the narrative that brings the works to life and turns viewers into active participants.
3. Bold : Like the legend of Harlequin, who built his costume from scraps of clothing from other costumes, resulting in a costume that is unique in the world. We collaborate with other agencies to use their creative niches in our package of services.

Our unique creative know-how complements the strengths of other agencies..

Why look for one agency over another when we can offer you all their expertise?

Examples of possible interventions for you: immersive show, museum path, interactive outdoor installation, escape game, short narrative film, brand activation, product launch, promotion, video game, TV package, event or concert, trailer, commercial, etc.

We're ready to meet your challenges.

Let's work together!

۞

Our use of AI is based on collaboration
between a human and a tool through ethical research.
It learns and improves with our experience;
it's a tool, not an end in itself.

French article on our use of AI (on LinkedIn, new window) :
image-generating AI: between fascination and apprehension