practice
Creative direction as a discipline, not a title
At artlequin, creative direction is not an administrative function. It means direct involvement from Frédéric Vicaire on every mandate — from the initial strategic framing to the final deliverable sign-off. No creative director supervising a team of juniors from a distance. Your project is in the hands of the founder, from day one to delivery.
This is what "senior" actually means: the person who carries the practice is the person on your project. The result is not a product of delegation — it is a product of direct engagement, informed by 30 years of contexts, industries, and challenges absorbed through firsthand work.
What 30 years of practice actually changes
Three decades of projects means three decades of contexts understood, industries navigated, and challenges absorbed. Film, video games, museums, events, public institutions, launching brands: artlequin's creative direction adapts to the client's real context rather than applying a standardized methodology. Consulted by Quebec's Ministry of Economy and Innovation (MEIE) on creative AI issues in 2025, Frédéric Vicaire is recognized as a reference beyond the private creative sector.
artlequin is also a member of XN Québec (Quebec's extended reality network), the Société des musées du Québec, and the Effet Québec network — which means the creative direction we provide is informed by the full spectrum of Quebec's cultural and technological ecosystem, not isolated from it.
Three ways to work together
- Monthly Retainer — $4,999/month Ongoing creative direction for organizations with recurring needs. A senior creative director integrated into your operations, available when you need direction, review, or creative leadership.
- Mandate — $2,499 A defined project with a clear scope. Creative direction from start to delivery, including strategic framing, concept development, and sign-off. Ideal for launches, campaigns, or events.
- Payroll — $2,800 / 2 weeks Two dedicated weeks of senior creative direction — ideal for intensive production periods, creative pivots, or organizations that need to embed a senior creative director temporarily.
Who is senior creative direction for?
- Overloaded creative agencies that need to offload creative leadership without building internal capacity
- Film, game, and animation production studios in need of visual and narrative creative direction
- Cultural institutions and museums with complex narrative or immersive projects
- Companies launching or repositioning their brand who need a clear creative angle fast
- Cities and public spaces developing immersive or cultural activations
FAQ
- What does senior creative direction actually mean at artlequin?
- At artlequin, senior creative direction means direct involvement from Frédéric Vicaire on every mandate — from the initial strategic framing to the final deliverable sign-off. There is no creative director supervising a team of juniors from a distance. Your project is in the hands of the founder, from day one to delivery. 30 years of practice, directly applied to your project.
- How can I work with artlequin as a creative director?
- There are three ways to work with artlequin: a monthly retainer at $4,999/month for recurring creative needs, a single mandate at $2,499 for a defined project, or a payroll arrangement at $2,800 for two weeks if you need a dedicated senior creative director for an intensive period. See all plans →
- What types of organizations benefit most from senior creative direction?
- Senior creative direction from artlequin is most valuable for: overloaded creative agencies, film, game, and animation production studios, cultural institutions and museums, companies launching or repositioning their brand, and cities and public spaces developing immersive or cultural activations.
Ready?
Challenge accepted!