Senior creative direction in MontrealFrédéric Vicaire: 30 years of practice, direct involvement

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Excerpts from creative direction mandates

Red Light District concert: moodboard
Red Light District concert: moodboard
Red Light District concert: 3D stage preview
Red Light District concert: 3D stage preview
Red Light District concert: section plan
Red Light District concert: section plan
Renovation show: visual concept
Renovation show: visual concept
Renovation show: set plan
Renovation show: set plan
Speakeasy Prohibition restaurant: moodboard
Speakeasy Prohibition restaurant: moodboard

Senior creative direction: a discipline, not a title

At artlequin, creative direction is not an administrative function. It is Frédéric Vicaire’s direct involvement in every mandate, from the initial strategic framing to the approval of the final deliverables. No creative director supervising a team of juniors from a distance. Your project is in the founder’s hands, from the first day to the last.

What 30 years of practice actually change

Thirty years of projects mean thirty years of challenges understood, contexts navigated, industries explored. Film, video games, museums, events, public institutions, launching brands: artlequin’s creative direction adapts to the client’s real context rather than applying a standardized methodology. In September 2025, Quebec’s Ministry of Economy, Innovation and Energy (MEIE) consulted artlequin on creative AI issues, a sign of expertise recognized beyond the private creative sector.

Three ways to work together

Depending on the nature and length of your need, artlequin offers three plans: a subscription at $4,999 for 4 mandates over 12 months for recurring needs, a one-off mandate at $2,499 for a specific project, or two-week payroll at $2,800 for teams that need a dedicated, embedded creative director. See the plans in detail →

Who is creative direction for?

  • Overloaded creative agencies
  • Film, video game and animation production studios
  • Cultural institutions and museums
  • Companies launching or repositioning
  • Cities and public spaces

Frequently asked questions

What is senior creative direction at artlequin?
Senior creative direction at artlequin means Frédéric Vicaire working directly on your project, from the initial strategic framing to the approval of the final deliverables. No creative director supervising a team of juniors from a distance. Your project is in the founder’s hands, from the first day to the last.
What are the rates for creative direction at artlequin?
Three plans: a subscription at $4,999 for 4 mandates over 12 months, for recurring needs, a one-off mandate at $2,499 for a specific project, or two-week payroll at $2,800 if you need a dedicated creative director embedded in your team.
What is the difference between a senior and a junior creative director?
Thirty years of projects mean thirty years of challenges understood, contexts navigated, industries explored. A senior frames quickly, produces accurately, and understands the strategic stakes behind visual choices. A junior is still learning: on your budget.

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