Frédéric Vicaire and his team listen, analyse your need and deliver a result beyond the norm: visual identity, immersive experiences, prototyping, websites and any other idea.
Free call, no commitment · Reply within 24 h
Visual identity
An identity designed before it is drawn: logo, visual system, applications, built to last.
See the service →Immersive experiences
Pathways, interactive and XR installations, from scripting to production, with the right technical partners.
See the service →Prototyping
Concept renders, storyboards, space or stage mockups in a few days, to decide fast and avoid costly mistakes.
See the service →Sound design
Original music, soundscapes and videos, in line with our narrative research.
See the service →Websites
Built with the same creative direction, fast, measured, in French and in English.
See the service →Mentoring
Tailored support for a company, a project or a person, with 30 years of practice in creative direction.
See the service →
A brand created from scratch for a consultant who needed to be recognized not for himself, but as a company that helps entrepreneurs make their online store attractive, in the time it takes to drink a coffee: name, logo, typography and visual system, down to the dark chocolate business cards.
Visual concept, graphic identity and on-screen branding for a show: a signature that holds from one episode to the next.
Art direction and illustrations for a children’s book, a narrative world built page after page. Currently in production.
Everything starts with an intent: what the project must make people feel, for whom, and why. Creative direction comes next, and it is what chooses the tools, never the other way around: photography, 3D, animation, compositing, code or generative AI, depending on what the production requires. The result is judged on one thing only: does it do what it was asked to do.
Thirty years of practice give a simple advantage: we quickly recognize what will work, and we do not charge for detours. A senior creative director on your project, from the first call to delivery, with no intermediary.
Describe your challenge in a few lines. We reply within 24 hours with a first direction, and the 30-minute call is free.
One-time mandate
A specific project, scoped and delivered.
See the plan →Monthly retainer
Creative direction available on an ongoing basis.
See the plan →Creative payroll
A creative director embedded in your team.
See the plan →Or book a slot directly: Book 30 minutes →
No commitment · Reply within 24 h · Phone: 514 545-3123
Weekly reflections on creation, design and visual culture, written by practitioners. Our articles are currently published in French.
Ce qu’est un HPI scientifiquement (QI, seuil de 130, pas un diagnostic), ce que la recherche soutient ou non, et pourquoi ce fonctionnement devient précieux dans les métiers de création. Treize sources vérifiables.
Read in French →
L'IA n'est pas un oracle, c'est un miroir. Pour et contre d'un outil, la posture psychiatre contre thérapeute, et la seule compétence qui compte vraiment : poser la bonne question.
Read in French →
Certaines images servent à prouver, d'autres à évoquer. Une grille de décision en cinq questions pour arbitrer entre séance photo et génération d'images, sans posture.
Read in French →