What a mentor is for
A mentor does not do the work for you: they save you time, keep you out of dead ends and help you look at your challenges more clearly. We support executives, creatives and strategists in their key decisions. Our role, every time: listen, structure and challenge your ideas, with goodwill. Three questions tell whether mentoring would help you: are you carrying a vision alone without knowing how to make it real? Are your ideas there, but without a framework or a method to move faster? Do you want to test your intuition against a neutral, experienced eye?
Three formats
Mentoring. Tailored support for a company, a project or a person, over time. We have supported marketing firms repositioning themselves, businesses seeking strategic clarity, growing video game studios and agencies that wanted to sharpen their image or structure their offer.
Talks. On stage, on panels or at universities, talks that combine vision, critical distance and hands-on demonstration on creative AI, emotional storytelling and creative futures. Frédéric Vicaire is an international speaker.
Tailored workshops. Masterclasses built on real cases from our practice, for professionals, creative teams and advanced students. Express sessions of 90 minutes to 2 hours, half days, or custom programs for in-house teams and events. See the Midjourney and creative AI training →
What makes the difference
We do not sell a universal method, but keys to think differently and create with accuracy. It all starts from thirty years of practice in creative direction, and five years of research on a creative AI guided by the eye rather than by the prompt. What we pass on, we do every day in our own mandates.
Who it is for
An executive who has to decide on a brand or product direction and wants an outside opinion, experienced and without complacency. A creative team integrating generative AI into its practice and wanting to do it with method rather than by trial and error. An agency, studio or institution organizing an event and looking for a speaker who can show, not just tell.
