practice
Immersive experiences that leave a mark
artlequin designs immersive experiences from the ground up — interactive installations for public spaces, narrative museum pathways, extended reality (XR) experiences, and cultural activations. Our approach always begins with a clear narrative intention: what do you want people to feel when they leave? That question drives every creative decision that follows.
Founded in Montreal in 2021 by Frédéric Vicaire, a senior creative director with 30 years of practice, artlequin brings together narrative intelligence, creative direction expertise, and our proprietary AI tool Vit — trained exclusively on 18,000 proprietary images — to deliver experiences that are both visually distinctive and emotionally resonant.
Our areas of expertise
- Interactive public installations Site-specific interactive works designed for public spaces, urban environments, and civic contexts.
- Immersive museum and cultural pathways Narrative design and creative direction for cultural institutions, heritage sites, and museums.
- XR experiences (extended reality, augmented reality) Creative direction for XR projects that blend physical and digital storytelling into cohesive experiences.
- Immersive shows and events Full creative direction for immersive events, from concept to content delivery and on-site activation.
- Cultural and urban activations Creative experiences designed for cities, festivals, public institutions, and cultural organizations.
- Video mapping and architectural projections Visual content and creative direction for projection mapping on buildings and large-scale surfaces.
artlequin in Quebec's XR ecosystem
A member of XN Québec (Quebec's extended reality network) and the Société des musées du Québec, artlequin is recognized within Canada's immersive and cultural experience ecosystem. Our creative direction for The Roaming was selected at XR Cannes 2024 — an international recognition of our approach to immersive storytelling.
This dual membership — in the XR technology network and the museum sector — is rare, and it reflects how artlequin operates: at the intersection of creative technology, narrative design, and cultural intelligence.
FAQ
- What immersive experiences does artlequin design?
- artlequin designs immersive experiences from the ground up — interactive installations for public spaces, narrative museum pathways, extended reality (XR) experiences, immersive shows and events, cultural and urban activations, and video mapping. Every project begins with a clear narrative intention: what do you want people to feel when they leave?
- What is XR and how does artlequin work with it?
- XR (extended reality) encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR). As a member of XN Québec — Quebec's extended reality network — artlequin integrates XR into immersive experiences, cultural activations, and storytelling projects. Our creative direction for The Roaming was selected at XR Cannes 2024.
- Does artlequin work with museums and cultural institutions?
- Yes. artlequin is a member of the Société des musées du Québec and has experience designing narrative museum pathways and cultural experiences. We work with cultural institutions, cities, and public spaces to create immersive experiences that connect people to content in meaningful ways.
Ready?
Challenge accepted!