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Vit — our proprietary visual prototyping tool
Vit is artlequin's proprietary AI tool, trained exclusively on 18,000 proprietary images. It enables us to generate concept renders in hours — not generic stock imagery, but visuals that carry our creative sensibility, built over 30 years of practice. This is the foundation of our rapid visual prototyping capability.
Unlike generic AI tools (Midjourney, DALL-E, Stable Diffusion), Vit does not draw on millions of images from the internet. It produces only what we have transmitted to it: our perspective, our sensibility, our image culture constructed over three decades. Vit is the echo of what we were before it. It represents us. It does not represent itself.
Ethics by design. Our images, our rights.
When is visual prototyping essential?
- Immersive experiences and spatial design Stakeholders need to see the space — the atmosphere, the proportions, the light — before a single element is built.
- Investor pitch decks The visual quality of your idea directly impacts conviction. A prototype render does what words and spreadsheets cannot.
- Museum and cultural pathways Validate the narrative flow and visual language before committing to exhibition design and production.
- Events and stage design Show the creative intent to clients and committees before the set, the lighting, or the screens are ordered.
- Visual campaigns and brand launches Test visual directions and brand universes at minimal cost before committing to full production.
Fast prototypes, solid decisions
The most expensive moment in any creative project is the one where everyone realizes the direction was wrong — after the budget has been committed. Visual prototyping eliminates that moment. We generate concept renders and storyboards in hours, not weeks, giving decision-makers a concrete visual reference to validate, challenge, or align on before production begins.
This is not about producing polished final deliverables early. It is about reducing creative risk through early visual validation. The prototype is a working tool — sharp enough to convince, honest enough to reveal what needs refining.
See our work in the portfolio →
Vit — wisdom, in Norwegian.
FAQ
- What is visual prototyping and why does it matter?
- Visual prototyping means generating concept renders, storyboards, and digital mockups before committing to full production budgets. It lets decision-makers see and validate the creative intent early — reducing costly revisions, aligning stakeholders, and de-risking the investment. At artlequin, we generate these prototypes in hours using Vit, our proprietary AI tool.
- What is Vit and how is it different from other AI image tools?
- Vit is artlequin's proprietary AI tool, trained exclusively on 18,000 proprietary images built over 30 years of creative practice. Unlike generic AI tools (Midjourney, DALL-E, Stable Diffusion), Vit does not draw on millions of internet images. It produces visuals that carry our specific creative sensibility — making prototypes that are consistent, distinctive, and aligned with our clients' brand contexts.
- For what types of projects is visual prototyping most useful?
- Visual prototyping is most valuable for immersive experiences and spatial design, investor pitch decks, museum pathways, events and stage design, and visual campaigns. Essentially any project where the production investment is significant and early validation saves time and budget.
Ready?
Challenge accepted!