Visual prototypes

Visual prototype: film and animation — Film and animation

Visual prototype: video game — Video games

Visual prototype: architecture and interior design — Architecture

Visual prototype: museum scenography — Museums

Visual prototype: advertising and events — Advertising and events

Visual prototype: elegant product design — Elegant design

Visual prototype: illuminated urban furniture — Urban furniture

Visual prototype: immersive pathway — Immersive pathways

Vit, our creative AI model

Vit is artlequin’s creative AI model, trained on 19,000 proprietary images: proprietary through its training, not through its code, and free of anyone else’s intellectual property. It lets us generate concept renders within hours: not generic images, but visuals that carry our eye and the image culture built over 30 years of practice. It is the foundation of our rapid prototyping capability.

For which projects is visual prototyping essential?

Immersive experiences: validate the direction before technical production
Investor pitch decks: visualize the project to convince
Museum projects: prototype the narrative spaces
Events and stage design: preview the atmosphere and the sets
Visual campaigns: test creative directions
Brand identities: explore possible visual worlds

Fast prototype, solid decisions

Seeing before producing is how you save on creative risk. A concept render produced within hours reveals creative and strategic problems before production budgets are committed. Correcting a direction on a prototype costs far less than correcting it mid-production. See examples in our portfolio →

From sketch to delivery

Our prototyping process starts with an in-depth creative brief: understanding the intent, the context, the audience. Vit then generates the first renders, which we refine with the eye of a senior creative director. The approved prototypes become the reference for all the production that follows: consistency from concept to final delivery.

Frequently asked questions

What is visual prototyping at artlequin?: Visual prototyping at artlequin means producing concept renders, spatial storyboards and digital mock-ups upstream of production, to validate the creative intent before committing budgets. We use Vit, our creative AI model trained on 19,000 proprietary images.
What is Vit, artlequin’s creative AI model?: Vit is an existing image engine that we trained on 19,000 proprietary images after five years of research: it is proprietary through its training, not through its code. Unlike an engine left as it is, Vit produces visuals that carry the eye and the image culture built over 30 years of practice, not generic images drawn from billions of pictures by strangers.
Why does visual prototyping reduce production risk?: Seeing before producing reveals creative and strategic problems early, when corrections cost little. A concept render produced in hours saves weeks of production in the wrong direction. That is how you save on creative risk.

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Visual prototyping: see it before you produce itConcept renders, storyboards & mock-ups with Vit