practice
artlequin is a senior creative agency founded in Montreal in 2021 by Frédéric Vicaire, senior creative director, international speaker and Canadian reference in creative AI, with 30 years of practice. Branding, visual identity, creative direction, immersive experiences, sound universes: we cover the full creative spectrum for agencies, studios, businesses and cultural institutions, across Quebec and throughout Canada.
Our mandates have helped animation studios, cultural institutions, launching brands and overloaded agencies to frame fast and produce right.
↳ In September 2025, Quebec's Ministry of Economy and Innovation (MEIE) consulted artlequin on creative AI issues — a recognition of an approach that operates outside industry norms.
Craftspeople, not vendors. Strategy before production.
Concrete results over empty aesthetic promises.
You arrive with an idea, a rough draft — or nothing at all.
We start from there.
Whatever the state of the project. What matters is what you want to achieve. We frame it, build it, make it visible.
Come with a vague idea or a clear direction. We structure it, create the visual universe, produce what convinces.
We work with you and your agent to build a visibility strategy true to your image — not a template, a presence built on who you actually are.
Your kitchen is an art form. We're here to stage it, unlock the added value your work deserves, and make it visible to people who don't know you yet.
We can make a project desirable before the first stone is laid. Immersive visualization technologies that few agencies master — and that change how a buyer imagines themselves inside.
We can invent it with you — script it, prototype it visually, make it credible — without you having to build it first to convince anyone.
That's often the most interesting kind. Tell us what you have in mind.
images
condensed
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Vit is our internal creative AI tool, built outside any aggregator, trained exclusively on our own practice. To our knowledge, no other tool like it exists: no other agency has built its model this way. Not because the technology is inaccessible — but because it takes 5 years of intense work and 30 years of creative culture to transmit.
Contrary to what people imagine, an AI is not competent at the push of a button. It is only as competent as the time its user has invested in teaching it. Where Midjourney, DALL-E or Stable Diffusion produce generic aesthetics drawn from millions of strangers' images — because their users don't use these tools the way they should — the result is images without pertinence or authorship.
Vit produces only what we have given it: our eye, our sensibility, our visual culture built over 30 years. Vit is the echo of what we were before it. It represents us. It does not represent itself.
When we show this work to large agencies, they try to replicate it. They cannot. Ethics by design. Our images, our rights.
Vit — wisdom, in Norwegian.
Our creative services
- Senior creative direction Project, event, conference, pitch: from vision to delivery.
- Identity & visual universes Brand image, premium moodboards, graphic consistency, event unification.
- Scenography & immersive experiences Real or virtual sets, stage backdrops, hybrid and immersive experiences.
- Visual content & motion Projection visuals, motion design, title sequences, montage.
- Pitch & visual storytelling Pitch decks, investor presentations, intent renders, visual prototypes.
Agencies, studios & organizations
- Creative agencies
- Production studios
- Growing businesses
- Cultural institutions
- Cities & public spaces
Our method: from listening to delivery
1
Listen
Discover your challenges, audit your needs.
2
Ideation
Define your concepts and key messages.
3
Planning
Set up the timeline and deliverables.
4
Execution
Create content, immersive experience or installations — then deliver.
artlequin in 150 seconds
Creative direction, branding, proprietary AI. The agency in action.
Frequently asked questions
- What's the difference between artlequin and a large creative agency?
- A large agency bills for its structure. At artlequin, you pay for the work: a senior creative director directly on your project — no intermediary, no junior doing the work. Comparable results, significantly lower fees.
- Do you work only in Montreal?
- We are based in Greater Montreal but work with clients across Quebec and Canada. The majority of our mandates are done remotely, in full remote.
- How does your pricing work?
- Three formulas depending on your need: a monthly retainer for recurring needs, a single mandate for a specific project, or a 2-week payroll if you need a dedicated creative director. See formulas and pricing →
- Do you do creative direction for events?
- Yes — it's one of our core territories. Event creative direction, scenography, event visual identity, projection visuals, stage backdrops, hybrid or immersive experiences. We step in at every stage, from concept to content delivery.
- Can you create a pitch deck or investor presentation?
- Yes. Pitch decks, partner or investor presentations, intent renders: we transform an idea or project into a presentation that convinces. Senior creative direction on the project, deliverable and defensible results.
Ready?
Challenge accepted!